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We are in need for a consistent approach & tooling to assess the maturity of the company from an IT perspective. How do we approach this?

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From a People / Process / Technology point of view, multiple maturity models can be applied (Cobit, CMMi, ... ). When looking at the functional maturity of your product, a roadmap review or industry benchmarking can be executed together with a SWOT analysis and / or function point analysis. At the technical maturity of your product an application audit can be performed.