Are there UX conventions that you should follow?

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Yes ! To not to confuse your potential clients on your website, platform, web application, …  you should follow some standard UX or usability conventions.  Does this mean that you can’t be creative anymore? No !

You can create a creative and likeable interface for your product, without frustrating your potential end user when taking into account his or her expectations. This means: not messing around with conventions like where to place the contact or customer service information, search area, language choice, home link, shopping cart area, account or logging in area, …

When placing these elements on the standard positions in your interface, your potential client will navigate more smoothly throughout your website or web application. And although he or she visits your website for the first time, the client will feel at ease & will have more confidence in your product or brand.