Reduce the amount of clicks no matter what?

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Everyone is talking about reducing the amount of clicks on websites and applications. But sometimes reducing the amount of clicks isn’t better from user point of view (although users are sometimes asking for it !). Often this leads to very crowded pages, with an overkill of features with as a result a less user-friendly user interface.

Make sure you always observe & analyse in depth the mental model & workflow of your (potential) end user in order to have good insights into his or her current procedures or working models. When digitalizing this experience, one click more can often lead to a more practical, less forced, so more user friendly user interface because you might bring the natural workflow of your user more into the product.

Of course you want to reduce the amount of clicks and work on the efficiency of our products, but it’s not the general rule that one click less means a better user experience (ux).